Welcome, America!
by Tom Dibble
Welcome to the inaugural issue of what in our humble opinion will become
North America's compulsory reading on what wireless is all about and what
it's becoming before you guys and gals overtake us! Through the technological
ages, the U.S. has always held the whip hand over Europe. That has now
changed in one industry: wireless. For the first time in a while, Europeans
have a massive head start on a number of different fronts. These range from
carrier network technology standardization and WAP handset penetration to
cultural acceptance. But it's not been an easy ride. Europe has been
struggling for months now in a battle to win the consumer over to buying new
WAP handsets and making them confident that WAP is actually worthwhile. Which
i... (more)
When it's a camera. SMS or text messaging has been one of the all-time great
legacies in terms of consumer adoption of a new technology. With the advent
of the first MMS (multimedia messaging) services launched recently in Europe,
many are saying that MMS will follow the same trend. But will it?
The mobile game has always been voice. Maximizing voice revenue has been a
number one priority... (more)
3, the UK's 3G leader, has recently introduced a new member to the 3G-handset
family the Motorola A920. It's depicted as combining a videophone, games
machine, MP3 player, and PDA-style organizer into one unit.
Since 3 launched, the 3G operator has acquired about 155,000 subscribers.
Recent studies have shown that many people may have resisted signing up
because of the limited choice of... (more)
The mobile gaming industry is relatively embryonic. It's at an early stage of
evolution where fundamental strategies for success are coarsely defined. Its
clear dissimilarity from other rising markets is that it's a marriage of two
extremely successful industries. Established digital games companies are
increasingly recognizing the potential of mobile, and are making efforts to
muscle in... (more)
Nokia Game 2001: Gaming Experience or Marketing Effort?
by Tom Dibble
Wireless games are expected to generate revenues of $4.4 billion by 2006, a
revised prediction after Ovum had questioned Datamonitor's initial prediction
of a mobile games market worth over $16 billion. Datamonitor's earlier
prediction, first revealed at ECTS 2000, was one of the catalysts of the hype
surrounding the wir... (more)